Real-time Customer Lifetime Value (CLV) Benchmark Report: Unlock +50 stats on Customer Lifetime Value, Retention, and Segmentation. Access the benchmark

Customer Research Articles

You’ll find in this section various materials that approach one of the most important practices in ecommerce marketing: customer research.


The purpose of customer research is to identify your customers’ needs, challenges, behavior and motivators. Customer research helps you build the ideal customer profile, segment your customer database and identify who are your most valuable customers.


On our blog, you’ll find the information you need for quantitative and qualitative research: desk research, online data analysis, customer surveys, interviews and focus groups.

customer attrition

What is customer attrition

A company's success is determined by its customers. For your company to keep thriving, you eventually have to start reducing your customer attrition.

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Growth Library

Tired of losing customers? Find out why you should focus on Customer Experience, how to measure and create the best CX for your online shop.
Capture ideas from 50+ Experts on Customer Retention, Smart Ads, Website Optimization, Customer Journey, Business Strategy, SEO, and more.
Learn how to master Net Promoter Score (NPS), one of the best growth tactics: NPS interpretation, NPS calculation, Successful NPS examples.

Real-time Customer Lifetime Value (CLV) Benchmark Report

Real-time data from stores in different industries and shop ages.