The materials on this topic will show you how to integrate Customer Value Optimization (CVO) into your customer-centric strategy so you can increase Customer Lifetime Value (CLV).
Customer Value Optimization is a process that helps you achieve the most important goal for your Ecommerce growth: Customer Lifetime Value.
You’ll see that, as a process, CVO relies heavily on first-party data and uses this super-power (which is 100% under your control) to generate insights that help you improve various processes and strategies with a direct impact on CLV: customer experience, customer acquisition, and customer retention.
CVO generates improvements on every level: from attracting the right audience to transforming new customers into loyal customers. This process is adopted as a matter of course by companies with a holistic approach to customer acquisition and retention strategies.