In this section, you’ll find advice on customer retention strategies, tactics, examples, apps and tools to help you nail this process for your e-commerce business.
As most of the interactions with your customers take place online, you need to adapt your approach and look for advice that focuses on the particularities of ecommerce customer retention.
More and more businesses understand that mastering Customer Acquisition Cost (CAC) is not enough for sustainable growth, so they need to start improving customer lifetime value (CLV) too. Customer retention has a direct impact on CLV, so if you’re looking for new ways to boost retention and generate loyalty (that becomes advocacy), you’re on the right track. We’ve got plenty of materials on customer retention.